- The Company
- Organizational Activities
- Plants
- Wamul Initiatives
About WAMUL:
Purabi is the brand name for milk and dairy products manufactured by West Assam Milk Producers' Co-operative Union Ltd. (WAMUL). Approved by FSSAI, it is one of the largest and most active dairy units in entire North East India.
WAMUL came into existence in 1976 as a milk union of Milk Producers' Co-operative of Nagaon, Morigaon, Goalpara, Nalbari and Kamrup districts of Assam. The Union was set-up under the Operation Flood Programme of National Dairy Development Board (NDDB) for dairy development in Assam. Over time, it has gone one to create a symbiotic relationship between milk producers, techno professionals, the market and the consumers.
Today, WAMUL is managed by the National Dairy Development Board (NDDB), and it has a fully automated processing unit with a capacity of 60,000 liters of milk per day. It also has automatic milk product manufacturing section for its high quality milk products at LIQUID MILK PLANT (LMP) at PANJABARI, GUWAHATI.
It also has a CATTLE FEED PLANT (CFP) at CHANGSARI, KAMRUP situated at a distance of 40 kilometers from Guwahati, which has a processing capacity of 50 metric tons of cattle feed per day, along with 25 MTPD bypass protein plant and 12 MTPD mineral mixture plant.
WAMUL's Core Values
Our Core Values have shaped our culture and defined the character of our Organization:
Integrity: Inspiring trust by taking responsibility, acting ethically and transparently.
Producer & Consumer Value Creation: Exceeding our Producer & Consumer expectations, creating long-term, win-win relationships and focusing on service excellence.
Commitment & Ownership: Working with a work ethos that has our every team take ownership of deliverables and meeting our commitments to all internal and external stakeholders.
Milestones Achieved:
1981:
Started procurement of milk from dairy co-operative of Rampur and supplied milk to Town Milk Supply Scheme in Guwahati.
1986:
Installed a chilling centre at Khanapara, Guwahati and started marketing milk to consumers.
1986:
Launched chilled milk in poly pouch under the brand name Purabi.
1989:
Commissioned liquid milk plant with processing capacity of 60000 litres. Started marketing of pasteurized, homogenized toned milk in poly pouch.
1991:
Launched double toned milk in the market.
2008:
In April 2008, Govt. of Assam appointed NDDB as administrator of WAMUL to revive its operations and restore the brand “Purabi”.
2014:
Establishment of doorstep AI delivery project through a network of village based youths trained as mobile AI technicians (MAITs) and setting up of automated milk collection and testing system took place under AACP-AF project of World Bank.
2015:
Ensured cashless/ direct transfers of the milk bill payments to the savings bank accounts of the individual dairy farmers.
2017:
Installation of solar photo voltaic data processor based milk collection units (DPMCUs) at milk collection centers in Morigaon and Nagaon districts under IDDP-III Scheme of GoI.
2020:
Capacity Expansion of Purabi Dairy Plant from 60 TLPD to 150 TLPD with product block under Assam Agribusiness and Rural Transformation Project (APART) and Inauguration of Cattle Feed Plant at Changsari.
COLLECTION
WAMUL collects raw cow milk twice everyday from authorized milk cooperatives located in villages of Upper and Lower Assam. It is collected only from affiliated milk cooperatives called Dairy Cooperative Society (DCS)/Milk Producers Institutions (MPI) that are located in and around Guwahati. While collecting, tests are done to ascertain whether the quality of milk conforms to the high standards set by WAMUL.
PROCESSING
WAMUL’s fully automated dairy plant located at Panjabari, Guwahati processes 60,000 litres of milk per day. The dairy processing unit currently has a pasteurizer (5KLPH unit and 10KLPH unit), a homogenizer (5KLPH unit) and a cream separator (5KLPH). Apart from that, the plant also has a number of automated machines like can washer, crate washer, milk pumps, storage tanks, boiler, refrigeration plant and automated cup filling machine. The hygiene of the plant is maintained religiously by cleansing it with a caustic soda solution, steam and boiled water twice a day.
PACKAGING
The Purabi product that reaches your table everyday is packed and marketed in perfectly hygienic ways. WAMUL treats the inner layer of its product packaging material with UV rays for sterilization, ensuring zero contamination. Apart from marketing pasteurized and homogenized milk, every milk product is made from the same milk, and packaged through machines to provide maximum purity.
MARKETING
Purabi Brand has a product basket consisting of 4 variants of pasteurized and homogenized milk namely Purabi Smart, Purabi Smart Plus, Purabi Standard and Purabi Gold. Purabi product basket also consist of Purabi Sweetened Curd, Purabi Plain Curd, Purabi pouch Dahi, Purabi Sweet Lassi, Purabi Fresh Paneer, Purabi Fresh Cream and Purabi Ghee. Purabi products are available in 18 districts of Assam, spread across Kokrajhar / Dhubri in the west to Sibsagar / Nazira in the east. Purabi products are available across various channels like General Trade, HORECA, Tea Vendors, Road Side Vendors, Institutions and in Modern Format Stores. A total of 3800 outlets handle Purabi Products on a daily basis through a well-oiled distribution network consisting of more than 60 distributors and 125 routes. Purabi Milk is supplied to Indian Army on a daily basis to 17 numbers of Army Units across Assam and Meghalaya.
LIQUID MILK PLANT AT PANJABARI, GUWAHATI
Fully automated processing unit with a capacity of 60,000 litres of milk per day. It also has automatic milk product manufacturing section for its high quality milk products such as paneer, cream, ghee, curd, lassi and flavoured milk.
CATTLE FEED PLANT AT CHANGSARI
Situated at a distance of 40 kilomettres from Guwahati, it has a processing capacity of 100 metric tonnes of cattle feed per day.
Automated Processing Unit.
Automated Processing Unit.
Automated Processing Unit.
Processing Unit of Dairy Plant.
Processing Unit of Dairy Plant.
Processing Unit of Dairy Plant.
ARTIFICIAL INSEMINATION
Assam is a milk deficient state and cross-bred cow population forms less than 5% of the total bovine population. This is primarily due to lack of awareness amongst the cattle owners about Artificial Insemination (AI) and non-availability of quality semen.
To improve the scenario and increase milk production, WAMUL has started providing doorstep AI services, under the Assam Dairy Development Plan (ADDP) of Government of Assam funded by the World Bank in Nagaon district. Apart from organizing awareness camps to educate the local cattle owners on the benefits of AI, WAMUL has also sourced frozen semen dosage (FSD) from India's premier semen station, Sabarmati Ashram Goushala, Gujarat, managed by National Dairy Development Board (NDDB).
THE COMPANY
About WAMUL:
Purabi is the brand name for milk and dairy products manufactured by West Assam Milk Producers' Co-operative Union Ltd. (WAMUL). Approved by FSSAI, it is one of the largest and most active dairy units in entire North East India.
WAMUL came into existence in 1976 as a milk union of Milk Producers' Co-operative of Nagaon, Morigaon, Goalpara, Nalbari and Kamrup districts of Assam. The Union was set-up under the Operation Flood Programme of National Dairy Development Board (NDDB) for dairy development in Assam. Over time, it has gone one to create a symbiotic relationship between milk producers, techno professionals, the market and the consumers.
Today, WAMUL is managed by the National Dairy Development Board (NDDB), and it has a fully automated processing unit with a capacity of 60,000 liters of milk per day. It also has automatic milk product manufacturing section for its high quality milk products at LIQUID MILK PLANT (LMP) at PANJABARI, GUWAHATI.
It also has a CATTLE FEED PLANT (CFP) at CHANGSARI, KAMRUP situated at a distance of 40 kilometers from Guwahati, which has a processing capacity of 50 metric tons of cattle feed per day, along with 25 MTPD bypass protein plant and 12 MTPD mineral mixture plant.
WAMUL's Core Values
Our Core Values have shaped our culture and defined the character of our Organization:
Integrity: Inspiring trust by taking responsibility, acting ethically and transparently.
Producer & Consumer Value Creation: Exceeding our Producer & Consumer expectations, creating long-term, win-win relationships and focusing on service excellence.
Commitment & Ownership: Working with a work ethos that has our every team take ownership of deliverables and meeting our commitments to all internal and external stakeholders.
Milestones Achieved:
1981:
Started procurement of milk from dairy co-operative of Rampur and supplied milk to Town Milk Supply Scheme in Guwahati.
1986:
Installed a chilling centre at Khanapara, Guwahati and started marketing milk to consumers.
Launched chilled milk in poly pouch under the brand name Purabi.
1989:
Commissioned liquid milk plant with processing capacity of 60000 litres. Started marketing of pasteurized, homogenized toned milk in poly pouch.
1991:
Launched double toned milk in the market.
2008:
In April 2008, Govt. of Assam appointed NDDB as administrator of WAMUL to revive its operations and restore the brand “Purabi”.
2014:
Establishment of doorstep AI delivery project through a network of village based youths trained as mobile AI technicians (MAITs) and setting up of automated milk collection and testing system took place under AACP-AF project of World Bank.
2015:
Ensured cashless/ direct transfers of the milk bill payments to the savings bank accounts of the individual dairy farmers.
2017:
Installation of solar photo voltaic data processor based milk collection units (DPMCUs) at milk collection centers in Morigaon and Nagaon districts under IDDP-III Scheme of GoI.
2020:
Capacity Expansion of Purabi Dairy Plant from 60 TLPD to 150 TLPD with product block under Assam Agribusiness and Rural Transformation Project (APART) and Inauguration of Cattle Feed Plant at Changsari.
ORGANIZATIONAL ACTIVITIES
COLLECTION
WAMUL collects raw cow milk twice everyday from authorized milk cooperatives located in villages of Upper and Lower Assam. It is collected only from affiliated milk cooperatives called Dairy Cooperative Society (DCS)/Milk Producers Institutions (MPI) that are located in and around Guwahati. While collecting, tests are done to ascertain whether the quality of milk conforms to the high standards set by WAMUL.
PROCESSING
WAMUL’s fully automated dairy plant located at Panjabari, Guwahati processes 60,000 litres of milk per day. The dairy processing unit currently has a pasteurizer (5KLPH unit and 10KLPH unit), a homogenizer (5KLPH unit) and a cream separator (5KLPH). Apart from that, the plant also has a number of automated machines like can washer, crate washer, milk pumps, storage tanks, boiler, refrigeration plant and automated cup filling machine. The hygiene of the plant is maintained religiously by cleansing it with a caustic soda solution, steam and boiled water twice a day.
PACKAGING
The Purabi product that reaches your table everyday is packed and marketed in perfectly hygienic ways. WAMUL treats the inner layer of its product packaging material with UV rays for sterilization, ensuring zero contamination. Apart from marketing pasteurized and homogenized milk, every milk product is made from the same milk, and packaged through machines to provide maximum purity.
MARKETING
Purabi Brand has a product basket consisting of 4 variants of pasteurized and homogenized milk namely Purabi Smart, Purabi Smart Plus, Purabi Standard and Purabi Gold. Purabi product basket also consist of Purabi Sweetened Curd, Purabi Plain Curd, Purabi pouch Dahi, Purabi Sweet Lassi, Purabi Fresh Paneer, Purabi Fresh Cream and Purabi Ghee. Purabi products are available in 18 districts of Assam, spread across Kokrajhar / Dhubri in the west to Sibsagar / Nazira in the east. Purabi products are available across various channels like General Trade, HORECA, Tea Vendors, Road Side Vendors, Institutions and in Modern Format Stores. A total of 3800 outlets handle Purabi Products on a daily basis through a well-oiled distribution network consisting of more than 60 distributors and 125 routes. Purabi Milk is supplied to Indian Army on a daily basis to 17 numbers of Army Units across Assam and Meghalaya.
PLANTS
LIQUID MILK PLANT AT PANJABARI, GUWAHATI
Fully automated processing unit with a capacity of 60,000 litres of milk per day. It also has automatic milk product manufacturing section for its high quality milk products such as paneer, cream, ghee, curd, lassi and flavoured milk.
CATTLE FEED PLANT AT CHANGSARI
Situated at a distance of 40 kilomettres from Guwahati, it has a processing capacity of 100 metric tonnes of cattle feed per day.
Automated Processing Unit.
Automated Processing Unit.
Automated Processing Unit.
Processing Unit of Dairy Plant.
Processing Unit of Dairy Plant.
Processing Unit of Dairy Plant.
WAMUL INITIATIVES
ARTIFICIAL INSEMINATION
Assam is a milk deficient state and cross-bred cow population forms less than 5% of the total bovine population. This is primarily due to lack of awareness amongst the cattle owners about Artificial Insemination (AI) and non-availability of quality semen.
To improve the scenario and increase milk production, WAMUL has started providing doorstep AI services, under the Assam Dairy Development Plan (ADDP) of Government of Assam funded by the World Bank in Nagaon district. Apart from organizing awareness camps to educate the local cattle owners on the benefits of AI, WAMUL has also sourced frozen semen dosage (FSD) from India's premier semen station, Sabarmati Ashram Goushala, Gujarat, managed by National Dairy Development Board (NDDB).