Athletes who endure a strenuous workout can replenish their bodies and muscles more completely by choosing to drink milk, rather than any other sports drink in the market. Milk is a beverage that is often overlooked as a recovery drink. However, it is protein rich drink that can benefit both the athletes and dairy farmers if they follow up their workouts with a cold glass of milk. Many runners suggest that dairy has been integral part of their daily caloric intake. Drinking of milk by athletes accelerates muscle growth thus contributing to a fit and healthy lifestyle. Milk consists of nutrients viz- protein, carbohydrates, vitamins, minerals and water- are metabolized rapidly by the body to produce energy during arduous activities and restore nutrients after the activity.

To facilitate the growth of athletes from Assam, milk can be made to play a significant role because of its beneficial qualities. Assam is a sports frenzy state and here people are highly active on fields with children being made to play from a very young age. Drinking milk is as Okhomia thing as pitha and handoguri for the people of Assam. So, come relish the flavour of alluring dairy products of Purabi Diary and let the budding athletes march toward the path of excellence.